Are you looking to improve your website’s SEO? Then you’ll need to focus on building backlinks. But not just any old backlinks – you need high-quality backlinks from websites that are relevant to your industry.
In this blog post, we’ll go over seven factors that make a good backlink according to a leading link building SEO service. By paying attention to these factors, you can ensure that the links you’re building are giving your website the boost it needs in the search engine rankings. Let’s get started!
1. Authority: The first factor to consider when building a good backlink is the authority of the website. Look for websites that have high domain and page authority scores, as these will be more likely to pass on link juice (i.e., ranking power) to your website. PPC Marketing Las Vegas suggests that you can check a website’s domain and page authority scores via Moz’s Open Site Explorer or Ahrefs’ Site Explorer tools.
2. Relevancy: The next factor to consider is relevancy. It’s important that the websites you’re getting backlinks from are relevant to your industry or niche; otherwise, they won’t be very useful in terms of improving your SEO rankings. For example, if you’re running an e-commerce website that sells natural beauty products, you should look for backlinks from websites related to health and wellness, not from sites about sports or gaming.
3. Domain Age: The age of the domain can also affect the quality of a backlink. Generally speaking, older domains tend to be more trusted by search engines than newer ones. SEO Services NYC advised: to check the age of a domain, use Archive.org’s Wayback Machine tool.
4. Link Placement: It’s important to consider where on the page your link is placed when building a good backlink; ideally, it should be located within content rather than in a sidebar or footer. Links placed in visible areas are more likely to get clicked by users, which can then result in increased traffic and improved SEO rankings.
5. Anchor Text: The anchor text of your link should be relevant to the page it’s linking to, as this will help you rank better for that keyword phrase. For example, if you’re linking to an “About Us” page, the anchor text should include words such as “About Us,” “Company History,” etc. It’s also important not to use too many exact-match keywords, otherwise Google may view it as spammy and penalize your website accordingly.
6. Nofollow/Dofollow Tags: Before building a backlink from a link building company, it’s important to check whether or not the link has a nofollow tag attached to it (this tells search engines not to follow the link). Generally speaking, if you’re getting a backlink from a reputable website, it should be a dofollow link (which tells search engines to follow the link). If you’re unsure if a link is nofollow or dofollow, you can use the NoFollow Chrome Extension to view the HTML source code of the page.
7. Quality Content: Finally, it’s important that the content on the page where your backlink is located is high quality and relevant. It should also include outbound links within its body as this shows Google that it’s providing helpful resources for users; this in turn can help improve your rankings.
By paying attention to these seven factors when building backlinks, you can ensure that your link building efforts are effective in helping you improve your website’s SEO. Good luck!